In this expanded and updated edition Hurst unpacks critical new research and tools for individuals and organizations to find purpose and thrive in this new era.
Based on interviews with hundreds of entrepreneurs, a new survey of over 100,000 people and refined societal trends, Hurst shows that this new era is fueling demand for purpose-centered professionals who not only create more satisfying careers, but also contribute more productively to teams and organizations.
A new view of success based on relationships, impact, and growth is spreading across the globe, and individuals and organizations that embrace that view have emerged as the leaders of the new economy.

– Believes more purpose has emerged based on trends and patterns and how the internet has allowed people to be able to show that purpose easily
– Purposes consists of the 1- personal 2 – social 3- societal
– Economies went through 3 stages: agrarian, industrial, information, and now purpose based.
– In 1907, there were 9,260 books published. In 2010, just over one hundred years later, there were 316,480 books published annually
– In 1796, the average person only lived to be 24, but just a hundred years later, that same person could live to be 48
– “To illustrate this on a small scale, the General Society surveyed Americans and asked how many would quit their jobs if they suddenly came upon a fortune
that guaranteed a life of luxury until their last day. Nearly three-quarters of Americans stated they would not quit their job.”
– 5 PILLARS OF CHANGE: technology – research and data –  bright spots – public perception – policy
– What perceptions do the target adoption segment carry around with them that prevents them from making the switch? What beliefs are they holding that need
– We have created new idols. The worship of the ancient golden calf…has returned in a new and ruthless guise in the idolatry of money and the dictatorship of
an impersonal economy lacking a truly human purpose. In our time humanity, is experiencing a turning-point in its history, as we can see from the advances
being made in so many fields. We can only praise the steps being taken to improve people’s welfare in areas such as health care, education and communications.


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